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Digital Marketing For Lawyers
We specialize in working with lawyers in the US and Canada on all of their digital marketing needs.
Our digital marketing strategies include website design, press release distribution, local search engine marketing, content management, PPC management, display ads & retargeting, google places/maps optimization, mobile marketing, video marketing, social media marketing and more.
Today more than ever Google is punishing websites that trip certain automated quality spam filters or are manually reviewed by Google’s quality team and deemed to be violating guidelines.
That’s why making a decision on who will manage your digital marketing should not be taken lightly.
The risks of hiring the wrong company are high.
With over 10 years of digital marketing experience, you can trust us to manage and implement your firm’s digital marketing strategy.
Our Digital Marketing Strategies
Search Engine Optimization
When it comes to search engine results, all companies want to appear on the first page. After all, if your website isn’t part of the first page search results, then you are missing out on approximately 97% of web traffic.
At Infocus Law Marketing, our dedicated team will utilize data-driven methods and a combination of ethical, proven Search Engine Optimization techniques and strategies to ensure that you are constantly one step ahead of your competition.
We will get you to the top, and more importantly, we will keep you there.
Content Writing
There is a saying that “Content is King”… and that has never been truer in today’s search engine climate. Google and other search engines are rewarding sites that are strategically putting out quality content.
Our experience in the legal industry allows us to create quality, reader-friendly website content that improves visitor conversion rates and achieves maximum organic search engine results. We keep ourselves updated on the latest content strategies in order to best build up your website’s trust and authority.
We provide the quality content that clients & search engines are looking for.
We will utilize our knowledge of both the legal industry and content marketing best practices to communicate practical and substantial information to your potential clientele in an accurate, effective, and straightforward manner.
PPC Management
A Pay Per Click campaign is an essential marketing strategy for law firms who may be launching a brand new website, or who are still waiting for Search Engine Optimization to take effect.
Our PPC Management services help you achieve instant visibility.
We will carefully and strategically set up and manage your firm’s ad campaign in order to ensure that your listings are optimized for high placement, that your ad text is appropriately customized, and that you maximize the number of clicks that lead to your website.
We also do phone tracking to gauge the ROI and adjust accordingly. We keep ourselves current with the latest techniques and trends in this complex, constantly changing industry, and effectively make good use of this knowledge to bring capable, high-quality prospects directly your way.
Local Search – Google Places
Nowadays, more and more people find local information through search engines instead of traditional forms of media such as yellow pages, newspapers, and classified ads. In fact, Google states that approximately 97% of consumers use the Internet to search for local businesses.
Google’s Google Plus Local is currently the biggest and most important local engine used by people around the world to search for local businesses. The ironic thing is that Google Plus Local is also plagued by data issues and is a literal minefield for inexperienced SEOs.
We give your law firm the best chance to appear high in Google Plus Local.
And if you (or a previous marketing company) has gotten your law firm into trouble with data issues, merges, duplicates or suspensions we can help you troubleshoot and recover.
Social Media Marketing
Infocus Law Marketing enables you to implement a manageable yet comprehensive social media presence that is branded and customized for your law firm.
We will use numerous tried and tested strategies and techniques to help you increase your online presence, cultivate relationships, and expand your professional network. These tools can also allow you to keep a close eye on your competitors.
Social media marketing is not something that should be underestimated.
More and more lawyers are using the power of social media to garner exposure, as well give Google and the other search engines what they are looking for. Whether you are in need of just social media branding or complete outsourcing for your social media activities, Infocus Law Marketing has just what you need to get your firm to make its mark online.
Video Marketing
Trust and comfort are among the most important factors when it comes to searching for an attorney to work with. Video marketing enables you to put people at ease before they even call you for an appointment, and allows you to introduce your firm and your services in the quickest, and least intimidating manner possible.
Let us help you introduce your law firm to potential clients in a lively and engaging manner.
Ultimately, we aim to provide you with video marketing services that will not only leave a professional, powerful, and positive impact on both your current and potential clients, but that will turn your online traffic into dramatic conversion rates.
Infocus Law Marketing offers a wide range of affordable and high-quality video marketing services for law firms, including video conception and pre-production, production, post-production, editing, and search engine optimization.
