When it comes to generating immediate targeted traffic to a particular law firm website, Pay Per Click (PPC) advertising is among the easiest ways to accomplish this. When an individual enters a query into a search engine, numerous search results will appear, the sponsored results (ie: PPC results) appear above the organic results, and they also appear down the right hand side of the screen.
With PPC advertising, your firm only pays when an individual clicks on your advertisement, regardless of how many times your advertisements are displayed on the results page. A Pay Per Click campaign is an essential marketing strategy for law firms who may be launching a brand new website, or who are still waiting for Search Engine Optimization to take effect.
Our PPC Management services at Infocus Law Marketing provide lawyers and law firms with the opportunity to display relevant advertisements when related searches are conducted on the Internet. We will utilize Pay Per Click advertising to help you achieve instant visibility and meet your business goals, whether through Google AdWords, MSN AdCenter/Yahoo Search Marketing.
We will carefully and strategically set up and manage your firm’s ad campaign in order to ensure that your listings are optimized for high placement, that your ad text is appropriately customized, and that you maximize the number of clicks that lead to your website. We also do phone tracking to gauge the ROI and adjust accordingly. We keep ourselves current with the latest techniques and trends in this complex, constantly changing industry, and effectively make good use of this knowledge to bring capable, high-quality prospects directly your way.