Many service-oriented businesses benefit from email marketing, particularly law firms. Email marketing is a practical yet economical way to build up your brand, boost your law firm’s reputation, create value in the services that you provide to your clients, and generate new referrals.
Unfortunately, email marketing is among the most underused marketing tools used by legal professionals, because it is often associated with spam or junk.
At Infocus Law Marketing, however, we understand that real email marketing is no such thing. After all, you are not sending unsolicited emails to complete strangers. People opt to place their names on your mailing list, which means that they truly want to hear what you have to say.
Email marketing enables you to quickly and effectively communicate with an extremely targeted audience composed of individuals who are likely to retain your legal services based on the value and quality of information that you provide.
At Infocus Law Marketing, our team will distribute messages and news that aptly represent your law firm’s practice areas and values, and that will help you achieve high response rates. We will deliver immediate and measurable results that offer valuable insight into your target audience, and will help build relationships with former, current, and potential clients.